12:00pm Wednesday 19th March 2014
HOSPICES have clubbed together to highlight their work on TV.
A group of 26 hospices from across the north west, including St Luke’s Hospice and East Cheshire Hospice, have joined up for the first time to launch a pioneering TV advertising campaign busting myths about the care they provide.
The hospices have organised the 'Think again' campaign to raise awareness and break down barriers which can prevent people from accessing hospice care across the region.
The venture, which sees them share the cost of slots on peak-time Granada shows including Coronation Street and Emmerdale, is also aiming to raise vital funds to support their work.
By working together to share the cost of the campaign between them, the hospices are able to reach out to a wider audience than ever before in a very affordable way.
The commercial uses compelling video clips filmed with real patients, families, staff and volunteers to spread the key message that hospices are local charities, which provide specialised support for everyone regardless of age or condition, in a positive, welcoming environment.
It ends with a request to viewers to donate £5 and the money raised will then be split equally between the hospices taking part.
For more information about the campaign and the individual hospices involved and to donate £5 visit nwhospices.org.uk.
To donate £5 by text message text HOSPICE to 70660.
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