Luxe Pole Fitness in Northwich opens to massive demand

Luxe Pole Fitness at the Printworks, Navigation Road, has been open less than three weeks, but owner and instructor Elaine Hickson has already been inundated with demand for classes, with more 180 women registering for classes in the first week. 

The 35-year-old, who is originally from Ramsgate in Kent, but moved to Northwich in 2019 after getting married, had never even been on a treadmill and barely went for walks before she took her first class herself in 2012.

The mum-of-two says when she started taking classes, it was more about making new friends than it was about fitness.

Demand for Elaine's classes has been huge (Image: Newsquest)

“I wasn’t very good to begin with,” said Elaine. “It took me a while to make any progress, but within about a year, I’d say I was starting to get good.

“I was so determined that at one point, I was going to three different studios each week to get in enough classes.

"I didn’t expect to enjoy it, if I’m honest. I didn’t think I’d done much in the first class, but when I work up the following day, my stomach muscles were killing me.

"I think that’s what made me go back.

Elaine's new studio at the Printworks, Navigation Road (Image: Newsquest)

“When you go to a normal gym, you think, I’m going to use this machine to work this part of my body, and that machine to work that part of my body. But really, all you need is a pole.

“It’s great cardio, it tones, builds core strength like nothing else, and it’s also brilliant for flexibility.”

Luxe Pole Fitness runs classes for up to 12 women, usually with two to a pole, as Elaine believes this is more sociable, and creates a more enjoyable, supportive atmosphere.

Elaine's classes are women-only, for the time being (Image: Newsquest)

At the moment, Elaine’s classes are for women only, but she has had plenty of enquiries from men who want to try a new, intense form of full-body workout.

“When there is a group, everyone tends to help each other and encourage each other. It’s just a better atmosphere.

“It’s ladies only at the moment, but I have had a few men enquire. I think I will put on a mixed-gender class, but I have to work out when I’m going to fit it in.

“I asked my first classes, and they said they would be more comfortable with it just being ladies, so I’ve kept it like that for now.”

For more information visit Luxe's website or Facebook page.