A CELEBRATION of new and original music is set to take over Northwich for two days in next month.

The inaugural ‘Rare Vitamin Annual Diversion’ will take place at Riverside Park, on Friday, July 15, and Saturday, July 16, in what promises to be a full weekend over lives events in the town.

Explaining the concept of the “Diversion”, Chris Mundie of The Salty Dog, who has organised the event with Jason Davies of Rare Vitamin Records, said they wanted to put a focus on new music.

“Myself and Jason from Rare Vit work with loads of really cool bands,” Chris said.

“So we thought it’d be great to do an event that celebrated new original music instead of relying on an older established headliner, which we’ve often done in other events I’ve been involved in.

“That’s great and works really well, but we wanted to put the focus on new music that we really liked.

“Jason is the man really when it comes to the underground stuff, so he largely curated the line-up, I took on the logistical stuff and Tracey our designer made it all look pretty!”

Northwich Guardian: Salty Dog's Chris Mundie with the poster for the 'Diversion'Salty Dog's Chris Mundie with the poster for the 'Diversion'

Chris also took time out to explain the idea of a diversion, joking: “We wanted to put together an alternative musical festival curated by Rare Vitamin Records, but we decided ‘fest’ or ‘stock’ was too obvious, so went for something slightly pretentious and confusing instead!”

Some of the acts people can expect their eyes and ears be diverted to over the course of the two days include The Lovely Eggs who headline on the Saturday.

“Jason has followed them for a number of years now,” Chris added.

“They are a fully DIY outfit and just played a packed-out gig at The Ritz with no managers or agents.

“That’s a big inspiration to us and shows what you can really achieve whilst maintaining an underground ethos.

“They even collaborated with Iggy Pop on a single last year and had a number one album.”

Northwich Guardian: C33s headline on the FridayC33s headline on the Friday

The line-up is packed with other great bands too, including The C33s on Friday, the multi-genre Headsticks, Widnes-based Zen Baseballbat and IDestroy – as well Kicked in the Teeth, who Chris drums for.

Tickets are priced £8 for Friday, £15 for Saturday or £20 for a weekend pass, you can get yourself by heading to www.wegottickets.com/annualdiversion.