ORGANISERS have finally announced a date for this year's Piña Colada Festival and it promises to be bigger than ever.

The event, which took Northwich by storm last summer, will return to the town on Saturday, August 20.

Completely free, the idea for the event was spawned in February of last year when local resident Tom Barrow discovered that Rupert Holmes, the writer and singer of the world famous Piña Colada song, was born in Northwich.

Holmes, real name David Goldstein, was born in the town in 1947, but the family moved to live in America when he was six, with his father Leonard a US Army Warrant Officer and bandleader.

Rupert is actually a multi-talented artist, and as well as “Escape (The Piña Colada Song)” which was a number one in the US and Canada, Holmes has won two Tony Awards for his musical Drood as well writing stage plays and books.

With something that no other town could lay claim to, Tom suggested on social media the town should home a Piña Colada day, which attracted hundreds of comments from people who loved the idea.

The rest they say, is history.

A spokesman for the festival said: "If you attended in 2021, then please don't expect the same as last year, we're going bigger.

"We have even more venues onboard, with street performances, live music, family friendly activities and so much more! 

"This year's festival has something else too.

"Its very own range of tropical attire you can wear on the day.

"They'll be bold and set a statement that you're serious about Piña Colada's!"

Full details for the event are still to be finalised and anyone interested in offering sponsorshop can contact marketing@visitnorthwich.co.uk to request a brochure pack.