HARTFORD Golf Club has become the first in England to provide a particular custom fitting service that owner Tim Barnes believes will attract more people to the area.

The facility is set to become a must-visit hub for golfers of all abilities, who are looking to take their game to the next level with the assistance of the first comprehensive Srixon, Cleveland Golf and XXIO custom fitting experience in the country.

Hartford is a family focused club that is committed to growing the game across all generations and, along with its current facilities, is seen to represent the perfect location for this project.

“We are thrilled to welcome Srixon Sports Europe to Hartford Golf Club and work in partnership with them on the launch of such a fantastic initiative,” said Tim Barnes, owner of Hartford Golf Club.

“The centre of excellence will not only allow our members to receive the best fitting experience in the game, it will undoubtedly attract more people to the club seeking to take advantage of the best custom fitting experience in the region.

"We are proud to be the first centre of excellence to open in the UK and look forward to harnessing the opportunities a facility like this will naturally bring to our business.”

The centre also sees the launch of Cleveland Golf’s revolutionary 3D augmented reality wedge fitting experience, pioneering a short game training experience never seen before.

The system, which includes helpful tips from former European Tour professional Christian Cévaër, brings a short-game area to life, giving players 24/7 access to watching an SSE ambassador on their own phone screen and listening to valuable tips and pointers from a variety of positions around the green.

“This marks another big step forward for our group, 20 years after our arrival in Europe," said Sean Hanafusa, chief executive and chairman of Srixon Sports Europe.

"We are committed to the quality of service we provide to our dealers, customers and golfers around the UK and continental Europe. Hartford symbolises this ambition and our desire to continue to work together with our retailers to provide the best Srixon, Cleveland Golf and XXIO product experience for all golfers."

Joe Miller, Srixon Sports Europe’s European product manager commented: “In our fitting room we have 38 wood, iron and wedge heads complimented by 210 wood, iron and wedge shafts delivering thousands of combinations to accommodate every type of golfer.

"It really is an Aladdin’s cave of golf components and technology which anyone can utilise to take their game to the next level with the best equipment on the market, fitted by specially trained PGA professionals.”

Appointments can be booked via the website of Srixon UK.