THE charm of a good old-fashioned handwritten letter has landed a 92-year-old Northwich man a new TV.
When Arthur Hawker, who turns 93 next week, wrote to online retailer Studio.co.uk, he was only hoping for a new remote control for his old set.
But, after the novelty of his handwritten note caught digital-savvy Studio employees' attention, they provided CSI fan Mr Hawker with a new set.
Chris Chalmers, marketing director at Studio.co.uk, said: “It was lovely to see a handwritten letter come through the post – certainly not something you see every day, anymore.
"When we read Mr Hawker’s letter, we were touched by his politeness and wanted to help with his request.
Arthur's letter to Studio.co.uk
"You often forget how far the world has come digitally and the pleasure you get from receiving a hand-written note.”
Mr Hawker had written in to request a new remote for his old 32-inch set, which unfortunately was no longer in stock.
After discovering that a like-for-like replacement would be impossible, the company – formerly catalogue-based Express Gifts – decided to gift him an upgrade.
Mr Hawker said: “I was moved by Studio’s offer. It was a lovely gesture and made me feel valued by the company, which isn’t always the case.
"I love to watch CSI and this television will make sure I can keep watching it for a long time.”
In response to Mr Hawker’s letter, Studio.co.uk is also looking into how it can help elderly people in the north west become more digitally savvy.
The company last year embarked upon a rebrand and digital transformation, with more than 95 per cent of new orders now placed online.
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