Great British High Street judges visit Northwich

Shortlisted in the Rising Star category –having been highly commended last year – Northwich's application focused on the town centre's events, digital initiatives, community collaboration and diverse business scene.

Sponsored by Visa, the awards pick out a UK-wide Rising Star and Champion winner, with a public vote given a 20 per cent weighting ahead of a ceremony in London in November.

On their September 3 visit, GBHS representatives heard about Makaton and paid visits to Pretty Princess Cakes and Bakes, the High Street Barber Shop, Board Beans Café, The Salty Dog, Crate Hair and Abda’s Café to chat to business owners.

Jane Hough, manager of Northwich BID – who are behind Northwich's application – said: “It was great to be able to show representatives from GBHS around Northwich and for them to gain a better understanding of the numerous projects, events and initiatives that are delivered in the town centre.

“GBHS representatives were very impressed with how our businesses work together throughout the year to benefit the high street and how they are constantly thinking outside the box to bring extra visitors to Northwich in the face of ever-changing consumer habits.

“Now all we can do is wait for the results which will be revealed at a ceremony later in the year.”

Cllr Sam Naylor added: “For a number of years now Northwich Town Council has worked closely with the BID to help make the town an even better place to live, work and visit.

“Not only have the two organisations teamed up to deliver events such as the Christmas Extravaganza to bring in footfall, but we’ve also collaborated on a number of projects to improve the town’s aesthetic such as street cleansing, floral displays and litter picks.

“Long may the positive relationship continue as it’s so beneficial for Northwich.”

Cast your vote for Northwich at thegreatbritishhighstreet.co.uk/high-street-of-the-year-awards/rising-star-cheshire