NORTHWICH parents have today and tomorrow to help the environment and under-privileged children by donating unused toys to The Entertainer store at Barons Quay.

High street toy retailer The Entertainer has partnered with The Salvation Army to launch the Big Toy Rehoming which aims to reduce plastic waste by prolonging the life of toys, while building on its commitment to ensure every child has the opportunity to play.

The family-owned chain, which opened its Northwich store at Barons Quay last year, launched the campaign this week to coincide with World Environment Day, and it will run until tomorrow, Saturday.

The campaign will enable the public to donate toys that are no longer played with to any of The Entertainer’s 165 stores, including the store at Barons Quay. From there they will be redistributed via The Salvation Army’s vast network, helping to reduce the amount of plastic ending up in landfills while supporting the charity.

Gary Grant, founder and executive chairman of The Entertainer, said: “We’re very excited to be launching the Big Toy Rehoming campaign and continuing our support for The Salvation Army. Plastic waste continues to be a hugely important issue for our environment and we’re acknowledging that it’s important to find ways to extend the lifecycle of toys to reduce our plastic waste.

"The Big Toy Rehoming not only helps to extend the lifespan of toys, but also gives children and families who may not have the means to experience the latest toys and games, the opportunity to enjoy them.”

The Entertainer’s Toy Rehoming Campaign will run until Saturday, June 8, in all stores across the UK. Those looking to donate their old toys to The Entertainer don’t need to worry about including their packaging, however all toys must have a CE label or marking for safety reasons.

Kirk Bradley, head of corporate partnerships at The Salvation Army, said: “We pride ourselves on the fact that less than one per cent of donations we receive are sent to landfill and we’re really pleased that this campaign will raise awareness of the importance of reusing plastics. The donations will help The Salvation Army continue to provide practical and emotional support for vulnerable people in the UK – it’s such a worthwhile cause and we’re looking forward to the public joining in.”

For more information about The Entertainer, please visit