SUPERMARKET chain Morrisons will be this year’s Principal Sponsor of the Agri Centre at the Royal Cheshire County Show.

The show, which aims to encourage agricultural participation within its community and surrounding areas, welcomes thousands of people each year to experience Cheshire’s farming heritage and locally-sourced produce.

Alongside Morrisons Sponsorship of the Agri Centre, a popular experience for those who would like to watch farming demonstrations, Morrisons will have stands throughout the showground to showcase their projects outside of retail and promote career opportunities in the company.

Rob Davenport, CIO of Cheshire Agricultural Society, said: “We’re delighted to welcome Morrisons as this year’s Principal Sponsor of the Agri Centre.

“The Cheshire Show gets bigger and better every year, and with the addition of Morrisons added to our list of sponsors, it truly showcases how the show continues to excel.”

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Sophie Throup, agriculture manager at Morrisons said: “Morrisons is proud to be named as this year’s Agri Centre Principal Sponsor for the prestigious annual agricultural event, The Royal Cheshire County Show.

“Morrisons is British farming’s biggest supermarket customer and we’re proud to be involved with this event, which pioneers the farming community.”

The sponsorship news comes at an excellent time for the show, which recently announced a line-up of new impressive attractions.

The public can browse unique, artisan and home-made products for the first time at the Market of Maker’s, as well as being entertained by Roberts Bakery Band, sponsored for nearly 40 years by another of Cheshire Show’s Principal Sponsors, Roberts Bakery.

The band will be making their show debut, performing musical renditions of Queen and Rag ‘n’ Bone Man across the showground on Tuesday, June 18.

The exciting announcement follows the launch of Cheshire Show’s new website.

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The fully responsive website, designed by Cheshire-based Bella Design and Marketing, offers a comprehensive showcase of the event with features including trade stand information, sponsorship opportunities, news updates, competition entry and results.

To book your tickets for the Cheshire Show, being held in Tabley on June 18 and 19, visit