A NEW business is helping the town’s eco conscious shoppers to get even more drastic on plastic.

Trading since November, Waste Away is the brainchild of Adella Webbscott, a human resources professional who is passionate about helping others to help the planet.

Her zero-waste pop-up shop sells ethical household products, from shampoo bars and bamboo toothbrushes, to eco washing up liquid and beeswax food wraps, all designed to help people reduce or eliminate their single use plastic waste.

The 35-year-old, from Oakwood Lane in Barnton, was inspired to do her part to tackle the plastic problem after watching the BBC’s Blue Planet last year.

She said: “That’s what triggered me – it just really struck a chord. We don’t think about the impact of all the plastic we use. When you’re drinking a cocktail through a plastic straw, you just assume that plastic will be disposed of it properly.

"But that doesn’t always happen and when you think about where that ends up and the impact it has, it’s devastating.”

Adella’s mission is to help people make small but effective changes in their daily habits.

She said: “I’m thinking about what simple things people can do in their everyday lives and what the main issues might be in their houses.”

As well as selling products, Waste Away offers a refill service. For just £1 per 500ml, customers can refill their own bottles with detergent, and Adella has just teamed up with Abda Café, on Crown Street, which will act as a collection and refill station on a few dates next month.

She’s also working with local group Drastic on Plastic and Northwich BID to try and get other business in the town on board with becoming refilling ‘stations’.

She added: “I’ve been on this journey for a year now, but some people are only just starting to come around to it.

"For me Waste Away is very much about getting the message out as far and wide as possible, raising awareness of the issues with single use plastic, but also providing people with alternatives.”

Waste Away will be at Northwich Artisan Market on Saturday, March 9, and will have a pop-up refill station at Abda Café from 1pm on Thursday, March 14, and Friday, March 22.

You can also check the business out on Facebook by searching for Waste Away – Zero Waste Pop Up Shop.