Pringles is bringing back a bite-size version of its crisps for the first time since they were discontinued 17 years ago.
Pringles Minis will be back on supermarket shelves from Thursday, May 2, and they are branded as an easy-to-pack alternative to the classic tube packaging.
It will come in multipacks of six, with each packet weighing 20g, and flavours include Original, Sour Cream & Onion and BBQ flavour.
The Pringles website shares: "New Pringles Minis Original Crisps are your go-to snack for a burst of bold, tangy flavour in a fun, bite-sized format.
"Enjoy the light, salty goodness, now finally available in convenient multipacks ideal for with lunch, on-the-go moments, or everyday snacking."
The brand said they had spent more than four years attempting to perfect “the famous Pringles hyperbolic paraboloid curve”, as the smaller the crisp, “the trickier it becomes”.
Its creators also said that while most of the seasoning for original Pringles remains on the top, mini Pringles feature seasoning on both sides – guaranteeing maximum flavour in every crunch.
Beth Brushett, the senior brand activation manager at Pringles, said: “Mini products and bite-sized treats are having such a big cultural moment right now, so it felt like the perfect time to launch Pringles Minis.
“We’ve spent years perfecting a mini version of our iconic crisp that goes in a bag, making it the perfect addition to lunchboxes across the UK. We can’t wait to hear what Pringles fans think.”
When were Pringles Minis originally discontinued?
Pringles Minis were first launched in 2005, but had a different design with a small pull-out snack tray.
However, they had a shaky debut, with two variants of the product (the salt & vinegar five-pack and 10-pack original) being discontinued only a month after launch, according to The Grocer.
In the late 2000s, the product was discontinued, with users of a Digital Spy thread noting that they disappeared from shops in 2009.
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One person shared: "It's been a few months since I have seen them.
"They were great for lunch boxes, took up less space."
Another posted: "They were discontinued a couple of months ago
"I'm sure I read this, and it had something to [do] with the company making cutbacks due to the whole recession thing."
Meanwhile, another joked: "They all got eaten obviously.
"They're very moreish."
Are you pleased to see Pringles Minis back on supermarket shelves? Let us know in the comments.
