A BOOM in cycling has led to a new section for women’s cycle wear at Rosebank Intersports.

The shop, in Witton Street, has started to stock a selection of jerseys and shorts for women cyclists.

Tony Turner, one of the directors, said: “We decided to stock ladies cycle wear because of the growth in ladies who are participating in cycling.

“Ladies tend to be a little more fashion conscious, they want things to look good, fit well and they take a little bit more care.

“We’re not a bike shop but this market hasn’t generally been catered for by bike shops.

“They’ve concentrated on equipement and not had a softer area for the ladies to try things on.

“This works naturally with what we do – we have more fitness stuff, look after ladies, have nice changing rooms, ladies who serve and we’re specialists in product knowledge.”

Left, Tony with a customer