A BOOM in cycling has led to a new section for women’s cycle wear at Rosebank Intersports.
The shop, in Witton Street, has started to stock a selection of jerseys and shorts for women cyclists.
Tony Turner, one of the directors, said: “We decided to stock ladies cycle wear because of the growth in ladies who are participating in cycling.
“Ladies tend to be a little more fashion conscious, they want things to look good, fit well and they take a little bit more care.
“We’re not a bike shop but this market hasn’t generally been catered for by bike shops.
“They’ve concentrated on equipement and not had a softer area for the ladies to try things on.
“This works naturally with what we do – we have more fitness stuff, look after ladies, have nice changing rooms, ladies who serve and we’re specialists in product knowledge.”
Left, Tony with a customer
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