The Guardian’s Pedal Power campaign is all about celebrating cycling and encouraging the people of mid Cheshire out on their bikes.

During the course of the campaign so far we have covered different types of cycling and the people that enjoy it, events that cyclists of all types and abilities can join in with and different initiatives to get people back in the saddle.

This week’s section centres on a shop that has helped generations of Cheshire cyclists get out on two wheels – Jack Gee Cycles – and finds out Terry Webb’s top tips for buying a bike.

The name of Jack Gee Cycles is almost synonymous with cycling in Northwich.

Jack Gee himself and then his son-in-law Terry Webb, who took over the shop more than 40 years ago, have been selling and repairing bikes in the town since the 1930s.

Ironically, Jack, also a founder member of Weaver Valley Cycling Club, opened his first shop on Station Bridge using compensation money he was given after he was injured in a cycling accident.

When British Rail decided to widen Station Bridge, which included the demolition of shop premises, Jack was forced to move to Witton Street, now the site of Queen Elizabeth House.

Five years later Jack was told about the plans for Queen Elizabeth House and, faced with another shop move while on the verge of retirement, handed over the reins to his daughter Heather and son-in-law Terry Webb, who took over in 1972.

Terry said: “I was working as a mechanic in the motor trade and we were living in north Wales but we thought it would be a shame to let the family business go.

“So we sold the house and bought this place and have been here for 41 years.

“We enjoy being here and are selling bikes to people now who were once brought in by their own parents and are now coming in with their own children.”

Even the apparently simple world of bicycles has been swayed by fashion during the decades.

Terry said: “The invention of the mountain bike created an image and they are still popular.

“But we are selling more and more of the hybrids and the vintage style ones because they’ve got a more relaxed riding position and larger wheel than a road bike but without the drag of a mountain bike tyre.

“Last year we also found a big increase in women and it was primarily for triathlons.”

He said the main customers in Jack Gee’s are those looking to cycle to work, recreational riders and people wanting to cycle for fitness.

“Cycling is beneficial because it’s economical, healthy and eases traffic congestion,” he said.