A LEADING estate agent has featured on the BBC Breakfast programme to discuss the traditional versus online buying and selling of housing.

Hartford man Robert Reed, is head of Wright Marshall’s Tarporley office, appeared on the news programme to discuss the values of high street versus online agents in today’s housing market.

Mr Reed is one of the BBC’s go-to property experts; and shared his views on the role of High Street agents in light of news that some national estate agents are seeing a drop in profits because of online marketing.

Robert advised that although online agents may tempt house sellers with one-off fees in a market which has seen some instability, it is the final outcome which is the most important part of selling a home.

He explained: “It’s the price you achieve at the end that’s the most important, and what value agents can add to this.

“Whether it’s an online only agent or a hybrid model with high street offices as well – to me it should be about the end outcome, what price you are achieving, not just what fee you are paying. A lot of high street agents have in fact profited from picking up work from the online agents second time around!”

With more than 13 years of experience, Robert is increasingly called upon by media organisations such as the BBC to offer expert advice and insight into all matters relating to property from residential sales, valuations, auctions and tenders through to planning and development as well as land and agricultural sales.