Charged up for recycling (From Northwich Guardian)

Charged up for recycling

5:10pm Sunday 22nd August 2010 in News

SAINSBURY’S in Northwich is encouraging its customers to try to recycle something new, in this case, mobile phone chargers.

Customers will be able to transfer their long-forgotten phone chargers in the back of drawers to the new recycling banks in Sainsbury’s.

The supermarket chain is hoping to recycle 150,000 chargers by August 28, with around 20 million chargers estimated to be discarded in people’s homes.

Sainsbury’s Northwich is looking for people help the company to reach the target, the weight of which would equate to about five double-decker buses.

Neil Sachdev, Sainsbury’s property director, said: “By running this campaign, we hope to raise awareness of charger recycling facilities, while at the same time preventing nearly 40 tonnes of waste from going to landfill.

“The initiative was originally suggested by Sainsbury’s colleagues, who are passionate about engaging customers and making to lead more environmentally friendly lives.”