A NEW set of signs are showing Northwich shoppers to their destinations, as part of a town centre initiative.

The Northwich Business Improvement District (BID) has installed the ‘Witton Street Wonders’ signs this summer, highlighting some of the town’s many and varied independent traders.

From clothing to crafts, more than 150 independently run shops offer their goods in Northwich, with some of them remaining hidden gems.

Jane Hough, BID manager, said: “The initiative has been developed to support the traders at the top end of town and encourage our community to support local independent businesses.”

The BID has also earlier this year launched a video showing visitors that Northwich town centre can be a one-stop-shop for all needs and requirements.

You can see the video online at the ‘Visit Northwich’ Facebook page.