NORTHWICH will bloom into colour later this year, as the town bids to become the region's most stunning town.

The town will be transformed by planting, activities and community engagement throughout July and August as part of its entry to the North West In Bloom competition.

Hanging and railing baskets will be filled with vibrant plants, specially-designed floral motifs will be laid and bedded in the town centre, and events will take place at various locations including Barons Quay.

The Northwich Business Improvement District (BID) will be working with the town and borough councils, Barons Quay, Rotary Club, Grozone, schools and Drastic on Plastic to bolster the town's chances.

BID Manager Jane Hough said: “After months of planning and preparation, it’s great to start seeing sections of our activity coming together.

"There is going to be so much colour and creativity on show across the whole town for visitors, shoppers and residents to enjoy.

“This project is another great example of partnership working within the town between different organisations and our businesses too and I’m confident it will give the town’s profile another boost.

"Hopefully we can secure a good score from the judges – we certainly feel as though we’ve got a comprehensive and well-planned entry.”

The BID is also liaising with retailers regarding a shop window competition, with businesses being encouraged to design and create their own unique displays to tie in with the ‘In Bloom’ theme.

Two retailers, Crafty Stitches and Northwich Art Shop, have already got involved in the competition, adding colour and vividness to their premises.

Crafty Stitches’ staff and customers have knitted hanging baskets and a unique archway which are adorning the front of their shop, while the Art Shop has beautiful baskets outside their store.

Northwich, which is entering both the BID and Large Town Centre categories, will be visited for judging on Monday, August 6, when representatives from North West in Bloom will be taken on a tour of the different elements included in Northwich’s entry.

Town clerk Chris Shaw said: “A lot of time and consideration has gone into Northwich’s entry to the North West In Bloom competition and like Jane says, it’s once again brilliant to see partnership working yielding positive outcomes.

“It will also give local schools, and community centric groups such as Grozone and Northwich Rotary Club, a great platform to showcase what they’re all about and show people the amazing work they do.”

visitnorthwich.co.uk