STRIKING window vinyls are being used to add ‘colour and vibrancy’ to improve the look and feel of Weaver Square in Northwich.

Northwich Business Improvement District (BID) has teamed with Visual Arts Cheshire (VAC) for the project, which showcases talented artists and photographers.

Window vinyls have been introduced on a number of shop frontages within the shopping precinct.

The first set of visuals, which have been installed on the building which used to house Argos, shine the spotlight on VAC and some of its artists, featuring their drawings and paintings and information about them and their inspirations.

Just to the front of Weaver Square next to Coral and Seafarer, photography is the focus with Northwich Photo of the Month competition winners from 2016 taking centre stage.

The competition, which was launched last year by the Northwich BID, aims to highlight the beautiful scenery in and around the town through the eyes of residents.

These visuals installed feature some of the winners over the course of the year and capture the essence of Northwich from its rivers and heritage to modern-day developments such as the Memorial Court and Barons Quay.

Alan Carr from VAC said: “We were delighted to work with the Northwich Business Improvement District on this project and everyone at VAC is really happy with how the visuals have turned out – they look great.

“They add some interest to that area of the shopping precinct and will help brighten the surroundings as people walk through Weaver Square.”

Gaynor Sinar, chairman of Northwich BID Executive Board and owner of Curtain Magic in the Bull Ring, said: “Not only do the visuals brighten and enhance that area of Weaver Square but show off the talented work of the VAC artists and our Photo of the Month competition winners.

“They capture the town’s industry, heritage, leisure and new modern developments, and it’s great for the artists and photographers to receive this exposure.

“Previous BID projects such as Pocket Park and the installation of a walled garden hoarding on Witton Street have had excellent feedback; hopefully this project can have a similar impact.”