A SHOE shop in Northwich is appealing to children and parents to walk to school more often when the new term starts.

Brantano, which has a store in Northwich Retail Park, is calling for families to make the pledge and also raise money for road safety charity Brake.

For every pledge the store receives it will donate 10p to Brake, which campaigns to prevent road deaths and injuries and supports people bereaved by road traffic collisions.

Louise Williams, fitting expert at Brantano, said: "The collaboration with Brake allows us to not only raise awareness of the importance of correctly fitting shoes for children’s foot health but also to reinforce messages about the dangers of roads and the importance of safe road use to both children and parents."

Philip Goose from Brake, said: "All parents want their children to be healthy and happy, and getting out and walking and cycling more often is a great way to do this.

"Walking or cycling to school, and being active, can be great fun.

"It’s also healthy, and the more parents and kids who walk or cycle to school, rather than clogging up our roads and school gates with dangerous traffic and parked cars, the safer our roads become, and we’re delighted to be working with Brantano to promote active travel."

To take part pick up a pledge card at Brantano and share a photo holding the card on Brantano’s Facebook or Twitter pages.