ACT ONE Television Ltd, producers of First Flight, has its sights
firmly set on becoming a high-flyer in the communications market. Act
One Presentations Ltd handles graphic design, conferences, roadshows,
and slide presentations.
Established three years ago, the firm's ''blue chip'' client base
includes British Aerospace, NCR, General Accident, Scottish Amicable,
Scottish Enterprise, and Timex.
Mr Jim Adamson, founder and managing director, stressed that the
process involved in translating a message from raw information to a
finished programme of seamless presentation requires a high degree of
expertise and original thinking. ''We are an ideas company,'' he
emphasised. ''All our people are literate in communications and can very
quickly grasp what a company is about. We can then articulate that in
layman's terms.
''We provide a consultancy service and help clients assess what they
really need, rather than what they think they want. We advise them
strongly on how messages should be put together and got across. Act One
is innovative and we understand communications as well, if not better,
than anyone else. We basically work at anything within the
communications ambit.''
Mr Adamson continued: ''We aim to get to know our clients and be able
to respond to something they want quickly. This means we can do a
programme in days rather than weeks.
''Increasingly, companies are using the televisual medium
internally,'' he added. ''If they want to get a message to, say, 20,000
employees in Britain, often at the same time, a video is often the best
way and ensures that the message isn't distorted. The medium is
convenient and very effective.''
Mr Adamson revealed that a major investment programme in the past year
has equipped the presentation side of the business with state-of-the-art
computers and graphic equipment.
''We are always seeking to break new ground in the presentations area
and we have developed slide-making technology on the same lines as TV
computer graphics. This means the slides are more dynamic and more
useful as a communications tool.''
Employing 12 staff, the company is currently seeking new headquarters
to replace its Perth premises, which are split over two sites.
''We have been phenomenally busy over the past two years,'' Mr Adamson
said. ''I think we will be a major player in the communications market
in the next couple of years.''
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