CROWDS went insania when a pop and reality TV heartthrob appeared in Northwich to film a new TV commercial.

Peter Andre, who has been announced as the new face of supermarket chain Iceland, was surrounded by mysterious girls all hoping to catch a glimpse of their hero as he was filmed in a winter wonderland created between Northwich Library and Macouti.

Film crews have taken over town for the day and are giving Witton Street a beautiful Christmas makeover for the festive Iceland advert.

Peter also spent some time chatting with fans and having his picture taken.

The Guardian understands more filming will take place this evening.

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