10:30am Sunday 6th October 2013
By Gina Bebbington
FURNISHINGS fit for the Queen and an underground home cinema are just two of the unexpected jobs carried out by a Northwich shop in its 10-year history.
Gaynor’s Curtain Magic, in Witton Street, has lords, ladies and royals on its secret client list, as well as thousands of homes across Cheshire.
But when owner Gaynor Sinar opened the business in 2003 she did not know how things would turn out.
“I was a single mum and had these five shops in Witton Street which I’d inherited and had to have them done up because they were derelict.” she said.
“A friend, Peter Shaw, said ‘you need to be there to project manage the shops and the only way is to start a business in one of your own shops, why not curtains?’ “He had a sewing factory and was going to make the curtains for us but by Christmas we had done so well that he couldn’t cope with the orders so I had to get a machinist and start my own manufacturing in Northwich.
Gaynor, also a Cheshire West and Chester councillor and founder of Northwich Independent Retailers Association (NIRA), employs four people and has two regular sub contractors.
Gaynor’s Curtain Magic now specialises in all aspects of interior design, including wallpaper, light fittings and carpets as well as curtains, although some projects are more unusual than others.
“Lady Chelsea used to live in Whitegate and we did an underground home cinema for her with a new bar,” Gaynor said.
“That was a one-off.
“The president of Manchester University asked us to do curtains for the Queen’s Suite – which she did stay in.
“I had to choose the fabric and I went for something that was really textured and plain, understated but stylish, and luckily she said she liked them.
“There was a pelmet which was really big and heavy and double draped curtains and I thought ‘if this falls down I’ll be in the Tower!’.”
The business’s 10 year anniversary was also a cause for celebration for Gaynor’s latest recruit, Beccie Hunt, 19, who has finished her apprenticeship and been given a full-time job.
She joins a team made up of Mandy Willis, Janet Hinchcliffe and Dianne Garnett.
Gaynor said: “Beccie hit the ground running and has been really good – enthusiastic and a nice disposition with the customers.
“The fact she’s been in-house trained is really good because it means she just knows everything and knows how we do things.
“She’s a real asset to the business.”
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